It’s never a good thing when your
steering rack or your steering gear box bites the dust, but try having the country’s
third largest advertiser pull out two days prior to your company going public. That is exactly what happened to Facebook,
when General Motors decided to decrease its Facebook advertising budget from
$10 million to $0. Now, I am not that
good at math, but I believe $0 means nothing.
GM still plans on being active on
Facebook. They will update their
Facebook page, communicate with fans, and upload videos and photos. However they will not pay for pay per click
advertising. GM says that the return on investment has
been insufficient. They also feel that
a car is not a type of purchase someone will make with just one click of a
mouse. GM feels the Facebook adverts
are more for spontaneous shopping.
 |
| GM Dislikes Facebook |
GM communicated with their Facebook Fans
by posting this message on their wall yesterday
“Just wanted to let our millions of Facebook fans know,
we're still here, and we 'like' you back! We may not be advertising on Facebook
at the moment but we'll still be talking with you all daily. If anything, we
will be providing more content across our many GM Facebook pages - including Chevrolet,
Buick, GMC and Cadillac - to keep the dialogue going.”
Some investors are now waiting to see what other big companies
will also leave Facebook. Though GM’s
competitor Ford Motor Company says it is going to invest even more in its
Facebook advertising. Time will tell.
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